SubForge vs Dodge

Different products for different buyers

Dodge Construction Network and SubForge serve different markets. Dodge sells project intelligence to contractors who want to know what is being built and who is building it. SubForge sells contractor contact data to vendors who want to reach the contractors themselves.

If you're a GC trying to identify upcoming hospital projects in your region, Dodge is the right product. If you're a mechanical equipment OEM trying to reach owners and procurement leads at commercial mechanical contractors, SubForge is the right product.

Project intelligence vs contractor data

Dodge tells you that a 200,000 square foot hospital is going out to bid in Dallas in Q3. They list the architect, the developer, and the GC who won the bid. That's project intelligence. It's valuable if you're competing for the work.

SubForge tells you who the owners and decision-makers are at every commercial mechanical contractor in Texas, including the one who won that hospital bid. With license class, bonding capacity, and direct contact data. That's contractor data. It's valuable if you're selling to those contractors.

Pricing comparison

Dodge subscriptions typically run $5K to $15K per year per seat for full project intelligence access. SubForge charges $0.50 to $1.50 per record on a per-project basis. A typical SubForge engagement to build a 1,000-contractor list runs $500 to $1,500.

When you need both

Many of our customers use both products. They use Dodge to track project pipelines and identify firms winning relevant work. They use SubForge to enrich those firms with verified decision-maker contacts and to build broader prospect lists for outbound campaigns.